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Sales are about to start in Milan. Here is what you must know


The sales season starts on January the 4th in the entire Lombardy region, which includes of course its capital city Milan. The fashion and design hub will be of course the center stage of the upcoming shopping season with bargains and discounts that can get up to 70%. As per te Italian law the sales cannot last more than 60 days and it will hence end on March the 3rd.


The whole city will be turning itself into a gigantic shopping mall where to look for your favorite garments and accessories. The most sought after destination within Milan is of course the shopping district. The so-called “quadrilatero” is where the most important fashion brands have their Milanese store. From Prada to Versace and Armani nothing is missing along the cobbled streets of this gilded side of Milan. If high end fashion is not what you are looking for do not miss the chance to vist the many store in the Navigli district, the Brera desing district or the Corso Como neighborhood.

Around Milan

What’s best then the 70% off on your favorite Gucci bag? A further discount on that! If you are in Milan and you are starving for beauty just make sure to hop on a bus to the Serravalle Designer Outlet. It the largest designer outlet in Italy and Europe and it is just an hour drive from Milan. During the sales season the already discounted items are sold at an even more reduced price. So what you need to do is to make sure to have your credit card with you at all times!

A few rules

When it comes to discounts and special bargains there are a few rules that merchants must respect.

The price tag must reflect both the original price and the discount percentage.

Items on sales must be placed in different areas of the stores. If this is not possible the discounted items must be clearly indicated.

If the items bought is defective the consumer has the right to ask for a refund or for the product to be replaced.

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