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Posts published in “Business”

We are the event industry. Here is how the Italian professionals respond to the sector crisis

Among the many industries deeply affected by the economic crisis due to the coronavirus outbreak, the live event sector is probably the last one which will have a chance to recover. Live events mean large gatherings of people and the last thing that we need right now is to see so many people all under one roof. The containment measures adopted so far are working to stop the spread of the virus and there is nothing that the event professionals can do to turn their live events in people-less occasions. Virtual events are for sure an option but the total income generated by these experiences will not be enough to support the meeting industry.

2001-2020: The Gilded Age of Tourism

The world has changed suddenly and what awaits us when the crisis is over will be a new world. We will not return to normal, we are moving towards a new normal. The fear of contagion, even when the crisis seems to have subsided, will greatly influence consumer choices. Domestic tourism will be favored, attention to hygiene and health of people must necessarily be part of the strategic promotion plan for hotels, as it was safety for airlines after the collapse of the Twin Towers in New York .