The calendar of events in the upcoming months here in the economic hub of Italy features a long list of tradeshows. Some of them have always been in September or October while other have moved from their original dates in Spring to the fall of 2020. Just a quick look at the list of events tells how Milan deserves the title of fashion capital of the world.
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Universities in Milan are once again among the top ranked by two different institutions the QS Quacquarelli Symonds and the Financial Times. Both the Università Luigi Bocconi and the Politecnico di Milano are listed in the two charts for the several achievements in terms of education and research.
Even if it is kind of early to clearly judge the spread of the coronavirus in the past 10 days, it seems that the softening of the extreme measures adopted so far has not caused any major peak in the epidemic curve. Phase three of the lockdown starts on the 18th of May
Among the many industries deeply affected by the economic crisis due to the coronavirus outbreak, the live event sector is probably the last one which will have a chance to recover. Live events mean large gatherings of people and the last thing that we need right now is to see so many people all under one roof. The containment measures adopted so far are working to stop the spread of the virus and there is nothing that the event professionals can do to turn their live events in people-less occasions. Virtual events are for sure an option but the total income generated by these experiences will not be enough to support the meeting industry.
Convention centres all over the world are now being turned into temporary hospitals to respond to the coronavirus emergency and the shortage of beds in ICUs.
Giorgio Armani has made a decision to help his country amid the coronavirus outbreak. All of his factories are about to be turned into scrubs manufacturing facilities. This decision follows the huge donation of money to some of the Italian hospitals coping with this critical situation.
The world has changed suddenly and what awaits us when the crisis is over will be a new world. We will not return to normal, we are moving towards a new normal. The fear of contagion, even when the crisis seems to have subsided, will greatly influence consumer choices. Domestic tourism will be favored, attention to hygiene and health of people must necessarily be part of the strategic promotion plan for hotels, as it was safety for airlines after the collapse of the Twin Towers in New York .