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When fashion meets travel: Armani named Ambassador for Responsible Tourism

Giorgio Armani has been designated as Ambassador of Responsible Tourism by the World Tourism Organization (UNWTO). The international organization has recognized the Italian fashion maestro as “a global reference for his timeless designs and creativity as well as for his profound commitment to social responsibility and respect for the environment.”

The UNWTO has stated that “His fashion brand is inspired by the concept of substance and the conviction that sustainability means creating a system capable of enduring through time, with respect for all the resources and the awareness that the future of generations to come depends on the choices of today.”

Giorgio Armani as Ambassador of Responsible Tourism

Mr Giorgio Armani has been awarded during a ceremony with UNWTO Secretary-General Zurab Pololikashvili who was in Italy to launch the global program “Restart Tourism“. Upon receiving the award the iconic fashion mogul has declared “I am genuinely pleased to have been honoured in this way by an organisation that believes that people should be encouraged to see the beauty of the globe in a respectful and responsible manner. It has been a sense of responsibility for our community that has helped my country through this terrible pandemic, and this too is what has driven me to play my small part in helping those engaged in the fight against the virus, and the fight against the economic challenges it has posed. A belief in community – the global community – and an appreciation of the humanity we all share are what will help us build a better future for ourselves and the generations to come, through being mindful of the important things in life, like the preciousness of the environment and our duty to protect it. It is therefore an honour to take up the role of Special Ambassador for Tourism.”

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