Vestiaire Collective bans Fast Fashion. This is the new mantra which is shaking the fashion industry. On the platform there will not be available anymore any item from the so-called fast fashion brands like Zara, Mango Uniqlo etc… Only the more luxurious brands which have flagship stores in capitals of fashion like Milan will be up for sale at discounted prices.
This marks the second year in a three-year rollout to ban all fast fashion from Vestiaire Collective’s website. Following last year’s initial announcement, Vestiaire Collective saw 70% of members impacted by the ban come back to the platform to shop for better quality items and invest in second-hand. Furthering their commitment to create a more circular economy, Vestiaire Collective worked with a committee of nine fashion and sustainability experts to create a clear definition of fast fashion and leverage this framework to ban industry giants from its website.
BANNED BRANDS AND DEFINING FAST FASHION
As part of the company’s mission to change the way people consume, Vestiaire Collective will utilize the platform to bring awareness to issues of textile waste and fashion overconsumption, as well as encourage other key fashion players to join the mission to change the industry. After a year of research and planning, starting today, Vestiaire Collective proudly bans a list of 30 brands including: Abercrombie & Fitch, Gap, H&M, Mango, Uniqlo, Urban Outfitters, and Zara among others.
Vestiaire Collective gathered key industry experts to help build a framework defining fast fashion based on the five criteria fueling overproduction and overconsumption:
- Low price point: estimated average price point, also considering the repairability component
- Intense renewal rate: the estimated number of collections or number of new items drops per year
- Wide product range size: the number of items available at a given moment
- Speed to market: the production cycle time, from designing phase to finished goods in store
- Strong promotion intensity: the frequency and intensity of sale promotions
Vestiaire Collective Bans: the experts behind this move
Here is the list of the memebr of the committee created by Vestiaire Collective to properly choose how to proceed with the ban on fast fashion:
- Orsola de Castro, Co-founder of Fashion Revolution and author
- Rachel Cernansky, Senior Sustainability Editor at Vogue Business
- Christina Dean, Founder and Board Chair of NGO Redress and Founder and Chief Operating Officer of The R Collective
- Eva Kruse, Chief Global Engagement Officer Pangaia, Founder of the Global Fashion Agenda
- Liz Ricketts, Co-founder and Director of The Or Foundation
- Lauren Singer, Managing Partner, Overview Capital
- François Souchet, Global Head of Sustainability and Impact Consulting at BPCM, Former lead “Make Fashion Circular” at Ellen MacArthur Foundation
- Lucianne Tonti, Fashion journalist and author
- Matteo Ward, Co-founder of Wrad living, activist, UN/CEFACT advisor
About Vestiaire Collective
Vestiaire Collective is the leading global platform for pre-loved luxury fashion. The company’s mission is to transform the fashion industry for a more sustainable future, promoting the circular fashion movement as an alternative to overproduction, overconsumption and the wasteful practices of the industry. Driven by the philosophy “Long Live Fashion,” Vestiaire Collective offers a trusted space for its community to prolong the life of its most-loved fashion pieces.
The platform’s innovative features simplify the selling and buying process and give its members access to one-of-a-kind wardrobes around the world. The company boasts a curated catalog of five million rare and highly desirable items. Founded in Paris in 2009, Vestiaire Collective is a Certified B Corporation® and is active in 80 countries worldwide.
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