The Milan Fashion Week is over but not for everyone. The most of the Milanese and international fashion houses have chosen the capital of the Lombardy region as the home to their fashion shows, digital or hybrid. Except for one company that to Milan owes its international reputation. Donatella Versace has in fact chosen not to stage the Versace fashion show during the past week.
The Milan Fashion Week
The official calendar of the Milan fashion Week started on the 24th of February and closes today, 1st of March with names like Valentino (live) and Dolce & Gabbana (Digital). By looking to the list of maisons published on the Camera della Moda website it is easy to see how the one big name is missing. Versace is not listed and Donatella has recently revealed why.
“Making a digital event has its advantages. One of these is the ability to connect with the public when you think it’s the right time. The decision to present the Fall / Winter 2021 collection a few days after Milan Fashion Week does not affect the fact that Versace remains a proud member of Camera della Moda and that the brand will always be one of the main exponents and a great supporter of the fashion system. Italian”.
The video of the fashion show, strictly behind closed doors, will be shot entirely at the MiCo Milano Convention Center, one of the largest congress spaces in Europe whose flexibility will guarantee Donatella and her staff to work in complete safety.
The official date for the Versace’s fashion show is the 5th of March, check the company’s website to watch it!