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How to enjoy an exclusive tour of the Duomo Cathedral

 GetYourGuide, the leading global platform for discovering and booking travel experiences, announced today the closing of $194 million in equity and credit financing. The round represents a valuation increase for the company and solidifies its leadership position in the industry. The strategic investment will be deployed to expand GetYourGuide’s marketplace in key geographies such as North America and accelerate product innovation for both travelers and experience creators globally.

“In the current market, we view this as a vote of confidence from our investors who believe passionately in unlocking unforgettable experiences for travelers around the globe”

Johannes Reck, CEO and co-founder of GetYourGuide

Consumers are continuing to spend on experiences over traditional retail goods. GetYourGuide’s data confirms this trend: booking volumes in the first quarter of 2023 are four times higher than the first quarter of 2019. The travel experiences category is quickly growing, benefiting from a generational shift in consumer spending habits. According to the U.S. Bureau of Economic Analysis, American consumer spending on experiences grew twice as fast as spending on goods between 2000 and 2019

Tour of the Duomo Cathedral

The funding comes in time to kick off peak travel season, where record-breaking engagement is expected on GetYourGuide’s platform. Part of driving this increased engagement are Originals by GetYourGuide, the company’s signature co-created tours with exclusive activities and access, such as NYC: MoMA Before Hours Tour with Art ExpertLondon: Coronation TourTour of the Duomo Cathedral; and Turning the Lights on at the Vatican Museums.

About Get Your Guide

GetYourGuide is the leading global online marketplace for unforgettable travel experiences. Travelers use GetYourGuide to discover and book the best and most unique activities in any destination — including guided tours by local experts, culinary excursions, cooking and craft classes, skip-the-line tickets, as well as exclusive bucket-list experiences.

Following a student trip to Beijing during which the sourcing of a good tour guide to help navigate the city proved challenging, Johannes Reck, Tao Tao, Martin Sieber and Tobias Rein were inspired to found GetYourGuide in 2009. Today, GetYourGuide offers more than 75,000 activities from over 16,000 experience creators. Since launch, travelers from over 150 countries have booked more than 80 million tours, activities and attraction tickets through GetYourGuide. 

*Cover picture by Jose Llamas as available on

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