The United Nations World Tourism Organization (UNWTO) has just launched a global program to re-start tourism after the three months of lockdown that basically the whole world has suffered. If some of the countries are still coping with the pandemic and its devastating consequences, the European countries are now seeing the end of the tunnel. For this reason the EU has decided to re-open its borders to international visitors ( with some exception, US included…) on the 1st of July. A date that marks the beginning of a new era for tourism in the old world.
The UN “Restart Tourism” initiative
On the 1st of July 2020 the UNWTO secretary general Zurab Pololikashvili will visit Italy. A very meaningful choice by the international organization for two reasons. One, Italy is probably the country that has suffered the most during (and after) the pandemic. Its many deaths (almost 35.000) are a symbol of how the Peninsula was deeply affected by the coronavirus and the visit of Mr Zurab Pololikashvili somehow demonstrates how the UN wants to express its vicinity to the Italian people. But most importantly the UN is highlighting once again the relevant role played by Italy in the tourism industry. A sector that generates the 13% of the country’s GDP from both domestic and international travellers.
The trip to Italy will include beloved destinations like Milan, Venice and Rome where Pololikashvili will meet Italy’s representatives of culture and tourism institutions. The aim of the visit is also to launch the “Restart Tourism” initiative :
“Tourism can promote solidarity and trust.”
UN Secretary-General António Guterres