The Milanese hotel industry is booming. Despite coronavirus

The Covid-19 better known as coronavirus has recently had some major effects on the event and hospitality industry. The cancellation of the Mobile World Congress (MWC) which was supposed to take place in Barcelona is a major issue for the Catalunian city. Every year thanks to the event promoted by the GSM Association almost 450 million euros were literally dropped over Barcelona. Money that was supposed to inflate the registers of hotels, restaurants, event venues and the many cultural attractions of the city from the Gaudì buildings to Parc Guell and the Picasso museum.

It is then clear how the cancellation of an event or tradeshow deeply affects the hotel industry and impacts the tourism sector over all. But the city of Milan seems to be going in the opposite direction.

New hotel openings in Milan

Milan is gonna have soon its very first W by Marriott right in the heart of the fashion district while a second brand by the American hotel giant, Edition, will soon open its doors in the Porta Romana district. Cipriani has just bought an elegant palazzo along Corso Venezia. The project consists of a luxury hotel, with Spa and, of course, a Cipriani restaurant. The Spanish company Melia, which already operates two facilities in Milan has just inaugurated its third hotel in the Torre Galfa, a newly refurbished skyscraper just a few steps from the Central Station.

In a city where fashion rules, after Armani, with its iconic Armani Hotel and the boutique hotel by Bulgari, it’s up to Ferrgamo to continue the tradition of the so-called fashion hotels. The Italian brand is now in the process of completely refurbish an old seminary ( which dates back to 1564) to turn it into a Portrait hotel, a shopping centre and a Spa. It will also be a venue for event so that everyone can enjoy this astonishing building which represents a jewel of the Renaissance architecture of Milan.

The Swedish chain Vik has just opened its first facility in the city. The location? The Galleria Vittorio Emanuele II, the “living room” of Milan while Rocco Forte is said to be about to open a hotel in the capital of fashion.