Among the many industries deeply affected by the economic crisis due to the coronavirus outbreak, the live event sector is probably the last one which will have a chance to recover. Live events mean large gatherings of people and the last thing that we need right now is to see so many people all under one roof. The containment measures adopted so far are working to stop the spread of the virus and there is nothing that the event professionals can do to turn their live events in people-less occasions. Virtual events are for sure an option but the total income generated by these experiences will not be enough to support the meeting industry.