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Posts tagged as “haitao”

Haitao: the chinese online shopping experience

Haitao: the Chinese online shopping experience Haitao means overseas in Chinese and today this term identifies a movement of mainly young Chinese consumers, who buy their products online from Western companies…overseas. The Chinese millennials, especially those belonging to the so-called middle-class, are the heirs of the economic boom that has changed the needs of consumers in the last twenty years. The demand for this category of consumers was more attentive…