The world has changed suddenly and what awaits us when the crisis is over will be a new world. We will not return to normal, we are moving towards a new normal. The fear of contagion, even when the crisis seems to have subsided, will greatly influence consumer choices. Domestic tourism will be favored, attention to hygiene and health of people must necessarily be part of the strategic promotion plan for hotels, as it was safety for airlines after the collapse of the Twin Towers in New York .