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Posts tagged as “china”

Haitao: the chinese online shopping experience

Haitao: the Chinese online shopping experience Haitao means overseas in Chinese and today this term identifies a movement of mainly young Chinese consumers, who buy their products online from Western companies…overseas. The Chinese millennials, especially those belonging to the so-called middle-class, are the heirs of the economic boom that has changed the needs of consumers in the last twenty years. The demand for this category of consumers was more attentive to quality and susceptible to the added value of the brand. So many blogs and online forums were born over time, where new Haitao consumers exchanged views both about products…