Everyone now is asking what will be the future of the US retailer that dressed millions of people and that had its key element in the in-store shopping experience.
Posts tagged as “Abercrombie & Fitch”
Macy’s, the US department stores chain, has recently announced that it is about to close 68 stores nationwide. This operation will cause the sudden unemployment of more than 10.000 people on the US territory. The disappointing Christmas sales led the management of the company, which also owns Bloomingdale’s, to move forward with what was already announced in August 2016. Compared to the 2015 November and December sales the company has lost a 2.1 percent in the established stores. The corporate restructuring aims at preventing further losses and follows the steps of other major retailers that are now facing the changing…
Abercrombie & Fitch‘s future is not looking bright. It is no secret that the US brand has faced some important struggles in the recent past. In December 2014 the CEO Michael Jeffries has left his office after 22 years in the role. He had personally created the concept behind the commercial strategy of the company. Young and good-looking boys and girls were the ambassadors of the brand that has conquered the teenagers’ affection worldwide. But while this sexy attitude has not changed throughout the years the buyers have changed a lot. Those who were born with a smartphone in their hands do…