The Prada Foundation has a new venue in Milan

Last updated on January 4, 2020

The Prada Foundation has just opened a new venue in the city of Milan. The osservatorio, this is the name of the new exhibition facility, is right in the heart of the city above the Prada store in the Galleria Vittorio Emanuele II. While the main venue of the Prada Foundation in Largo Isarco, on the outskirts of the city, will be mainly focused on contemporary art the osservatorio aims at nurturing the many talents of young and new international photographers.

The program of the osservatorio has recently been inugurated with an exhibit called “Give me yesterday” which includes the works of 14 Italian and international artists: Melanie Bonajo, Kenta Cobayashi, Tomé Duarte, Irene Fenara, Lebohang Kganye, Vendula Knopova, Leigh Ledare, Wen Ling, Ryan McGinley, Izumi Miyazaki, Joanna Piotrowska, Greg Reynolds, Antonio Rovaldi and Maurice van Es.

Francesco Zanot, famed phoptography reviewer and curator, has carefully selected these photographers to put together this stunning collection of photographs.

At the heart of the exhibition there is the contrast between the istant digital photography of the traditional one:

“This creates a new diary in which instant photography is mixed with exhibition photography, imitating the repetitive cataloguing of the internet and employing the performative component of images to affirm individual or collective identities”.

Fondazione Prada official website

The whole exhibition perfectly merges with the space where it takes place. The completely renovated 5th and 6th floors of the Galleria which offer a breathtaking view over the glass and steel cupola designed by architect Giuseppe Mengoni between 1865 and 1867.

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Once the tour of the Prada Foundation is over the visitors can enjoy a good cup of coffee, pastries and cakes at the bar Marchesi, the historical Milanese patisserie now owned and managed by Prada that has recenlty opened its third location after the one in Corso Magenta and the one in the fashion district.