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Porta Nuova: Milan’s silicon valley.

Porta Nuova is the up-and-coming district of Milan. The renovation of this area of the city started back in 2005 and at that time was the largest construction yard of Europe. This two billions renovation project saw the participation of twenty architects who worked to re-design the Varesine area with the help of more than two thousands workers.

Nowadays the Porta Nuova district features some astonishing buildings like the Bosco Verticale , which was elected best skyscraper of the world by the Council on Tall Buildings and Urban Habitat in 2015 and the Cesar Pelli Tower which now hosts the Unicredit’s headquarter.

Porta Nuova also became a must for shopping and nightlife. Dsquared, Maison Margiela, Louboutin and many others have chosen to open new flagship stores amid the skyscrapers of this district.

The popularity of this area of Milan had also the building around it to be subject to important renovations. The offices of Maire Tecnimont have now been acquired by Amazon that plans to relocate here its employees from the current headquarter nearby the Central Station. Google has chosen a building called the Zigurrat next to the Bosco Verticale. Microsoft Italy has just relocated to the Feltrinelli pyramid, a few hundred meters from the Gae Aulenti square, the heart of the Porta Nuova district.

Along with the giants of the Silicon Valley some other start ups have decided to move to this area. Flixbus, the German company founded in 2013 which has changed the way we travel by bus, has its offices and Italian headquarter right in front of the Porta Nuova.

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Getting to Milan’s silicon valley is very easy. Both the purple and the green line of the underground services stop here. Just get off at Garibaldi station and follow the shadows of the huge skyscrapers in front of you.

Milan proves once again its relevant role as an international destination and as the business capital of Italy by making of one its most popular area the silicon valley of Italy.

 

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