Last updated on November 9, 2023
Pitti Uomo is about to start. From the 9th to the 12th of January 2024 hundreds of companies will meet buyers, journalists and fashion enthusiasts from the world over.
Pitti Uomo: men fashion at its best
January and June are usually two great months to be men. The men fashion season opens in Florence with the Pitti Uomo and precedes the Milan Men Fashion Week. While the latter brings on stage the well known brands and fashion house, the former intrigues the buyers’ taste with new names.
This year Pitti Uomo promises to break the barriers of the previous editions. More than 750 brands have already registered to participate with almost a half of these companies joining from abroad. The show will take place at Fortezza da Basso, the iconic convention and exhibition facilities in Florence.
The experience design
This year’s edition of the most popular tradeshow in men’s fashion includes:
I Go Out: returns to Pitti Uomo, the section of the show that interprets the contemporary trend of outdoor style, addressing the best concept stores and the most demanding e-shops
Fantastic Classic: the evolution of the classic in its most innovative and contemporary versions. A selection of authoritative brands that, starting from the codes of the classic masculine look for new details and combinations, experimenting with a continuous update of timeless themes.
Futuro Maschile: has always been among the most popular sections of Pitti Uomo. It presents its journey through the styles of the most advanced contemporary menswear. From an elegance that looks beyond the formal to a crossover proposal reserved for today’s man’s lifestyle
Dynamic Attitude: the passion for a dynamic lifestyle is the starting point for those who wear the collections presented by Dynamic Attitude. Symbolic brands move here, capable of merging contemporary garments between sport and streetwear.
Superstyling: the search for new stylistic canons that anticipate trends. Aesthetic choices outside the usual schemes and supported by sartorial skill. A vision in constant transformation, capable of intercepting new identities and responding to today’s many expressive needs
How to get to Pitti Uomo
The show takes place at Fortezza da Basso in the heart of Florence. Getting to the capital of Tuscany is actually very easy. The city is served by two international airports:
Amerigo Vespucci airport in Florence
It is about 4 km outside the city centre and offers air links with major European cities and with airports in Rome and Milan, making for easy links with all international destinations.
Galileo Galilei airport in Pisa
60 km from Florence. There is a one-hour rail connection between Pisa airport and Florence. Pitti Immagine offers all registered buyers a special discount, for all the information please check “One-Way ticket Pisa Airport”
While if you happen to be in Milan or need to travel to Milan just after the show to enjoy the Milan Men fashion Week you can catch the high speed train.
It takes just on hour and a half to travel from the city centre of Florence (Santa Maria Novella Station) to downtown Milan (Stazione Centrale)
*cover picture from Pitti Uomo official website