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Our annual review of Fashion Brands on Instagram

It is the third edition of our annual review of fashion brands on Instagram. Things have a changed quite a bit for Italian brands and their hashtags on this social network. If the top of the chart has not changed since we started this reasearch back in 2016, the less popular brands on the platform are fighting their way up to the top 10.

Bottega Veneta lost three spots and Dsquared gained two! While in percentages the best results have been achieved by Moncler (+47%), Dsquared (+40%) and Trussardi (+40%).

Always remember that the list takes into consideration only the most popular hashtags and does not consider the secondary hashtags. For istance to calculate the number of times that #prada has been featured on Instagram we do not considered the hashtags : #pradabag or #pradaheels. While for Dsquared by the Dean brothers we used both #dsquared and #dsquared2.

Brand Position 2016 Position2 2017 Position3 2018 Status Delta in %
Zegna 20 80.244 20 110.048 20 137.000 24%
Trussardi 19 90.136 19 154.741 18 216.000 40%
Blumarine 18 116.618 18 166.439 19 207.000 24%
Pucci 17 121.951 17 279.102 17 296.000 6%
Marni 16 238.042 15 355.982 15 447.000 26%
Missoni 15 270.361 16 349.892 16 401.000 15%
Cavalli 14 384.979 14 479.269 14 589.000 23%
Dsquared 13 687.899 12 1.093.927 11 1.532.000 40%
Moncler 12 721.467 13 1.018.995 12 1.500.000 47%
Bottega Veneta 11 983.108 10 1.214.865 13 1.400.000 15%
Dolce & Gabbana 10 5.898.735 11 7.183.259 8 9.254.000 29%
Armani 9 6.303.064 9 7.422.163 10 8.500.000 15%
Tods 8 8.531.328 8 8.698.226 9 8.900.000 2%
Ferragamo 7 11.239.334 7 11.527.248 7 12.000.000 4%
Versace 6 13.601.559 5 15.027.555 5 17.100.000 14%
Miu Miu 5 14.077.369 6 15.010.697 6 16.200.000 8%
Valentino 4 23.227.308 4 25.067.461 4 27.300.000 9%
Fendi 3 25.994.293 3 28.091.458 3 30.600.000 9%
Prada 2 32.955.158 2 35.796.280 2 38.800.000 8%
Gucci 1 33.291.359 1 40.377.330 1 51.800.000 28%

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