Campari, the iconic Italian red aperitif, and Imbibe, the ultimate guide to liquid culture, come together September 18-24 for Negroni Week. For one week only, bars and restaurants around the globe will join forces to celebrate the iconic Negroni, while supporting Slow Food, a global movement of local communities and activists in more than 160 countries.
Negroni Week designed to launch the new Campari bottle
Since its creation in 1919, Campari has been the red heart and defining ingredient in the classic cocktail. The Negroni’s rise in popularity as the #1 best-selling cocktail worldwide wouldn’t have been possible without the limitless skill of bartenders sharing their talents across the globe. This year, Negroni Week will usher in the launch of a newly designed Campari bottle arriving stateside this fall, evoking the spirit of Milan and paying homage to the brand’s home and birthplace of the aperitivo ritual.
Slow Food, the official giving partner for the second year, envisions a world where everyone can enjoy food and beverage that is good for them, good for the people who grow it, and good for the planet. With shared Italian roots and interest in a fair food and beverage system, Slow Food, Campari and the Negroni are the perfect pairing.
How to participate
Throughout Negroni Week, consumers will have the opportunity to celebrate cocktail culture and show appreciation for the art of mixology, recognizing the dedication and skill of bartenders to create one of the world’s most iconic and loved cocktails. You can find classic or creative new Negroni offerings at participating bars and restaurants near you.
Ahead of Negroni Week, Campari brought together pairs of top bartenders from across the globe to celebrate the bond between mixology and the classic Negroni with the release of The Timeless Bond Series on Youtube featuring some of the best bartenders from around the world, including Kate Gerwin of New Mexico and Christian “Suzu” Suzuki of San Francisco, both from Netflix’s Drink Masters.
“The Negroni is consistently ranked as one of the best-selling drinks in the world, but the classic recipe — Campari, gin, and sweet vermouth — has been the starting point for countless Negroni variations. With the Sbagliato, Boulevardier, Oaxacan Negroni, Rosita and more, there’s a Negroni variation for everyone. Negroni Week presents the perfect opportunity for consumers to get out in their community, enjoy classic or seasonal spins and support Negroni Week’s official giving partner Slow Food. Please join us in supporting your local bars and restaurants this Negroni Week!”Andrea Sengara, Campari America’s Head of Marketing
P.S.: The Milan City Journal encourages its readers to always drink responsibly.