Moncler the Italian manufacturer of anoraks has recently announced its collaboration with Jay Z’s talent and creative agency ROC Nation.
The partnership between the iconic brand with French origins and the producer will find its stage during the upcoming London Fashion Week. This is the new step in the evolution of the project known as “Moncler Genius”
With its pioneering spirit and passion for exploration, Moncler Genius reflects an artistic approach to creativity. A collaborative project in which avant-garde designers are invited to reinvent Moncler’s codes and iconsMoncler.com
A dedicated website to this initiative pre-announces the participation in the project of artists such as Alicia Keys and Pharrell Williams as well as that of brands such as Adidas and Palm Angels
Moncler The Art of Genius: where and when
The main venue for the event will be the Olympia London in Hammersmith. A venue known to be the main stage for events and tradeshows that this time will host under its iron and glass dome what promises to be the main event of the London Fashion Week.
If you happen to be in London on the 20th of February you can register and reserve your seat at the show by clicking on this link.
If you are not going to be there is nothing to worry about! Just make sure to register for the live streaming and…enjoy the show while waiting for what’s coming in the week after that when the Milan Fashion Week will take over.