Milan welcomes back its tradeshows. Starting with fashion

The tradeshow industry has been deeply affected by the coronavirus pandemic. From China to the US the major tradeshows have started to cancel or postpone their 2020 editions at the beginning of February this year. The whole industry has suffered major consequences. Many meeting and event professionals have lost their jobs and the rescheduling of events has had a huge impact on the whole sector from hotels to destination management companies. This is why the beginning of the tradeshow season here in Milan this year has a deeper meaning for Milan and its tourism system. Its a rebirth. A tradeshow or a conference has a relevant economic impact on the destination where it takes place and seeing fairgrounds here in Italy and worlwide opening their doors again feels like a liberation.

Tradeshows in Milan this fall

The calendar of events in the upcoming months here in the economic hub of Italy features a long list of tradeshows. Some of them have always been in September or October while other have moved from their original dates in spring to the fall of 2020. Just a quick look at the list of events tells how Milan deserves the title of fashion capital of the world. From fabrics to leather goods and shoes, the fashion industry is going to be under the spotlight during this new beginning.

Milano Unica – From the 8th to the 9th of September 2020