The tradeshow industry has been deeply affected by the coronavirus pandemic. From China to the US the major tradeshows have started to cancel or postpone their 2020 editions at the beginning of February this year. The whole industry has suffered major consequences. Many meeting and event professionals have lost their jobs and the rescheduling of events has had a huge impact on the whole sector from hotels to destination management companies. This is why the beginning of the tradeshow season here in Milan this year has a deeper meaning for Milan and its tourism system. Its a rebirth. A tradeshow or a conference has a relevant economic impact on the destination where it takes place and seeing fairgrounds here in Italy and worlwide opening their doors again feels like a liberation.
Tradeshows in Milan this fall
The calendar of events in the upcoming months here in the economic hub of Italy features a long list of tradeshows. Some of them have always been in September or October while other have moved from their original dates in spring to the fall of 2020. Just a quick look at the list of events tells how Milan deserves the title of fashion capital of the world. From fabrics to leather goods and shoes, the fashion industry is going to be under the spotlight during this new beginning.
Milano Unica – From the 8th to the 9th of September 2020
Promotion & Shopexpo – From the 16th to the 18th of September 2020
Mipel – From the 20th to the 23rd of September 2020
The One Milano – From the 20th to the 23rd of September 2020
Micam – From the 20th to the 23rd of September 2020
Lineapelle – From the 22nd to the 23rd of September 2020
Filo – From the 7th to the 8th of October 2020
SMAU – From the 20th to the 21st of October 2020
Salone del Franchising – From the 22nd to the 24th of October 2020
Architect@Work 2020 – From the 4th to the 5th of November 2020