Massimo Bottura, the Italian chef behind the world’s best restaurant “Osteria Francescana” has signed an agreement with Illy Caffè to become the brand’s ambassador.
Massimo Bottura is Illy caffè’s new Chef Ambassador
The iconic chef Massimo Bottura – holder of three Michelin Stars and a world-renowned pioneer of taste – has joined forces with illycaffè, a leader in sustainable high-quality coffee. Starting from January 2023, Massimo is an international ambassador for the illy Chef Ambassador project, dedicated to showcasing the uniqueness of the illy blend within the high-end world of cuisine.
The project involves creating a bespoke, custom coffee blend for a select handful of Michelin Star chefs. And it is now the turn of Massimo Bottura to come up with his very own bespoke coffee, following in the footsteps of Niko Romito, Viki Geunes, Antonia Klugmann, Ciccio Sultano, Rupert Blease, Felipe Rodrigues and other names from the international fine dining scene.
Massimo Bottura’s variation on a theme will be based on the nine ingredients that make up the unique illy blend, tweaked with different quantities and proportions according to his own style, sensory preferences and of course, the most important factor of all, taste.
“We are delighted to start the new year with this prestigious partnership with a big Italian name like Massimo Bottura. He is one of the most innovative and successful masters of taste in the world and shares illycaffè’s core values of innovation, sustainability and absolute quality. This is a great opportunity to promote our coffee culture in the world of haute cuisine, perpetuating a virtuous cycle of sustainable quality”.
Cristina Scocchia, CEO of illycaffè
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