Last night saw iconic vermouth brand MARTINI toast its 160th anniversary at Italian hot spot DAZI Milano, attended by an array of famous faces, and stylish global guests.
The exclusive event hosted some of the world’s hottest talent including Dakota Johnson, Lucien Laviscount of Emily in Paris, Chiara Ferragni, and stylist Harry Lambert; who danced the night away to the Italian singer songwriter Tanani, performing alongside internationally renowned DJs Mia Moretti and Club Domani.
Martini: a brief history
One of the most iconic brands in the world, MARTINI is the leading name in Italian winemaking and a purveyor of the highest quality vermouths and sparkling wines. The award- winning, vibrant and bittersweet taste of the MARTINI range is the result of secret blends of more than 40 botanicals sourced from the finest locations across the globe. First created in 1863 in Turin, Italy, the brand’s portfolio today includes several brands and flavors.
About last night
Guests toasted to MARTINI’s iconic past and bright future with cocktails including the classic Fiero and tonic, and a Non-alcoholic Vibrante Spritz alongside the bespoke Elixir No. 160 and the Mirto Negroni, created by Maura Milia Bar Manager of London’s multi-award winning Connaught Bar.
The evening also celebrated the company’s iconic Italian heritage that has touched so many parts of culture and style since it was founded in 1863 by entrepreneur Alessandro Martini and herbalist Luigi Rossi. From its role in motor sport, where its iconic racing stripes came to be, to fashion and its advertisements featuring Hollywood icons from across the decades.
“Tonight we celebrated MARTINI’s iconic heritage and its enduring association with Italian style and culture, whilst giving our guests a preview of its magnetic future. It’s an honour to be part of MARTINI’s story during such a landmark period in its history, as we toast to the next 160 years of Italian taste.”
Victoria Morris, Global Vice President of MARTINI
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