Yves Saint Laurent Beauty U.S. today announces model and budding creative force Lila Moss as its latest U.S. ambassador. The rising fashion and beauty star has been appointed by YSL Beauty as an expression of the brand’s heritage of celebrating those who are at the forefront of the next generation.
The news comes just ahead of Milano Fashion Week and whole beauty and fashion industry is looking forward to congratulate to Lila Moss in person!
Why Lila Moss as ambassador for the brand?
Today, YSL Beauty is recognized for its innovative products and for defining a distinctive attitude and individuality. Moss’s undeniable confidence and her intuitive sense of unique style exemplifies the brand’s values of fearless expression and embodies her generation’s desires for both authentic individuality and an unmistakable edge.
“We are thrilled for our partnership with Lila and proud to celebrate her bold and confident character, she captures the power of self-expression and authenticity, and how that can manifest through make up. She represents her generation’s beauty and for that, we couldn’t be happier to welcome her to the brand.”
Laetitia Raoust, General Manager of YSL Beauty USA.
As a multi-faceted creative, Moss is redefining conventional attitudes and brings a modern perspective to how we talk about beauty.
“I’m so excited to be working with YSL Beauty. Being authentic and staying true to myself is really important to me and I’m so pleased to help spread YSL Beauty’s message of empowerment and self-expression through makeup”
Lila Moss
Moss will be featured in the brand’s biggest and iconic makeup campaigns featuring products such as All Hours Foundation, Rouge Volupté Shine Lipstick, Lash Clash Mascara, and Rouge Volupté Candy Glaze Lip Gloss
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