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Lexus at Milan Design Week: see what’s on

Last updated on March 11, 2024

Lexus returns to Milan Design Week this spring, exhibiting “Time”, a pair of interactive installations featuring new and original work by two leading global designers – both aimed at illuminating the future of human-centred design from the canvas of the world’s largest design event. 

The installations for this year’s desing week

Since its founding 35 years ago, Lexus has continuously challenged the status quo in the luxury automotive space, pushing boundaries in both products and services to create new experiences that respect every moment of a customer’s time.

Building on this mindset, “Time” explores how the era of software-defined hardware will infinitely expand the possibilities for personally tailored experiences, allowing future design to seamlessly anticipate and evolve with each individual.

BEYOND THE HORIZON by Hideki Yoshimoto

The exhibition is divided between two installations within the same site. The indoor exhibit “BEYOND THE HORIZON” by Hideki Yoshimoto/Tangent expresses a world of next-generation mobility that continues to evolve in limitless ways through software, complemented by the music of Keiichiro Shibuya that further invites visitors into an immersive space.

Lexus at Milan Design Week
LEXUS TO PRESENT “TIME” AT MILAN DESIGN WEEK 2024

8 Minutes 20 Seconds by Marjan van Aubel

“8 Minutes 20 Seconds” by Marjan van Aubel will be exhibited outside, expressing the investment she shares with Lexus in pioneering new approaches to design and technology toward a carbon-neutral future.

Both exhibitions incorporate the next-generation Lexus electric vehicle LF-ZC, a concept that represents how the synergy of hardware and software can redefine the automotive experience.

Lexus at Milan Design Week

Lexus has been a regular exhibitor at Milan Design Week for almost 20 years, collaborating with many leading designers and artists to create immersive experiences for visitors. The roll call of talent includes such internationally respected names as Philippe Nigro, Sou Fujimoto, Rhizomatiks, Germane Barnes and Suchi Reddy. 

“Time” will be on public view in the Art Point and Art Garden at Superstudio Pìu in Milan’s famous Tortona design district from April 16 to 21. 

Event details


Dates
: Press Day April 15, 10am to 8pm; Public Days April 16 to 21, 10am to 9pm
Venue: Art Point and Art Garden, Superstudio Più, Via Tortona 27, 20144 – Milan, Italy 
Exhibition:

  • Installation “BEYOND THE HORIZON” by Hideki Yoshimoto/Tangent (Art Point)
  • Installation “8 Minutes 20 Seconds” by Marjan van Aubel (Art Garden)

About Lexus
Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its customers. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 244 dealers offering a full lineup of luxury vehicles. With seven models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models, one F performance model and one F model. Lexus is committed to being a visionary brand that anticipates the future for luxury customers. 

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