La Rinascente: Milan’s department store
- History of the company
- Brands and products
History of the company
La Rinascente is Milan’s department store. Its birth dates back to 1865 when the Bocconi brothers, given the huge success of Le Bon Marchè in Paris, decided to open an Italian department store. This new concept of modern shopping was quite well received by the Milanese customers but the two brothers seemed to struggle a little in giving to the company a clear mission. This is when Mr Borletti, a dandy entrepreneur, stepped in. He purchased the company and changed its name into La Rinascente thanks to Gabriele D’Annunzio (1869 – 1938), Italian writer and poet. Mr D’Annunzio was not the only prominent personality to work with Mr Borletti. Gio Ponti (1891 – 1979) designed a set of furniture sold through the store and the graphics of the store’s advertising posters were commissioned to Marcello Dudovich ( 1878 – 1962). The new owner was then setting those quality standards of La Rinascente that are still respected nowadays.
Brands and products
La Rinascente offers a wide range of products. The ground floor is where to shop for perfumes, fragances and cosmetics. Just above on the mezzanine level, overlooking the main lobby, there is the area dedicated to leather goods. Prada, Burberry, Louis Vuitton and many others have chosen La Rinascente to sell the latest collection of bags and wallets.
The men and women collection are spread on the first six floors of La Rinascente. The most luxurious brands like Versace and Armani and the iconic young designers collection embellish the whole department stores in a triumph of colors and fabrics.
The seventh floor features the food hall. Treats of the Italian tradition along with international foods surround the restaurants where to have lunch after a whole day of shopping at La Rinascente.
The basement is the floor dedicated to design. If you are looking for tableware, hi-tech items and recipe books this is the floor to visit at first.
La Rinascente is right in the heart of the city, a few steps from Piazza Duomo. Catch the red line of the underground services and get off at Duomo station. While there take a minute to stare at the cathedral.