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IAB Brings the Advertising and Gaming Ecosystems Together

According to IAB (Interactive Advertising Bureau) we are at the beginning of a new advertising era. Digital gaming is growing exponentially, and it does not plan to slow down anytime soon

IAB to launch new event backed by popular demand

Advertising revenue in gaming across mobile, digital video, and esports totaled $8.6B in 2022 (nearly double that of 2019) and is projected to climb to $9.5B in 2023.

The branded digital goods market will surpass $147B by next year with brands leaning into immersive environments. This represents as an additional revenue channel for digital clothing and products.

Back by popular demand, IAB welcomes the IAB PlayFronts – the annual marketplace dedicated to showcasing the near limitless possibilities of advertising in the gaming industry.

IAB Playfronts: dates and venue

The IAB Playfronts will take place on March 8th-9th, at Convene in New York City (1221 6th Avenue).

Thought leaders from game companies, streaming platforms, and ad tech partners will gather to present new consumer insights. It will be the opportunity to demonstrate creative ad innovation, and define the future of the gaming landscape for brands.

“Gaming is at the epicenter of the next cultural zeitgeist. From music and fashion to film and sport, gaming is informing how we interact with each other and the world around us, marketers can no longer consider gaming as an add-on media strategy. The IAB PlayFronts is a must-attend for anyone looking to keep up with where consumer attention is going and stay ahead of the opportunities this channel offers

Zoe Soon, Vice President, Experience Center, IAB

About the company

The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. More than 700 leading media companies belong to the IAB community. The foundation of the company dates back to 1996 and operates from its New York city headquarter.

The organization’s Milan branch is based in Via Bergognone, a few steps from the Armani Museum.

*Cover picture by Chuck Fortner as available on unsplash.com

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