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Hello Kitty celebrates its 50th birthday

Hello Kitty the iconic Japanese cat is turning 50 this year!  Sanrio, the global lifestyle brand renowned for its beloved characters, is launching an epic celebration for the upcoming 50th anniversary of the iconic Hello Kitty. In anticipation of this major milestone on November 1, 2024, the coming year will be filled with ways to celebrate in both the digital and physical worlds and will be highlighted with many surprises along the way.

Hello Kitty a faithful companion

For nearly five decades, Hello Kitty has inspired generations, and her message of friendship, kindness, and inclusivity transcends cultures and continues to resonate with fans of all ages.

Hello Kitty wants to promote friendship to everyone in the world – including in the digital space. In anticipation of her 50th anniversary, Hello Kitty will release several digital promotions, reaching both existing fans and new generations to continue discovering Hello Kitty online.

“Ever since I was a kid I’ve had a deep love for everything Hello Kitty. Her influence on culture, fashion, art, and design is unmistakable. Witnessing her digital evolution has been amazing, and I can’t wait to see what she’ll do next! I’m confident that she will keep spreading happiness to millions worldwide. And I’m proud that there is an official Steve Aoki x Hello Kitty collaboration that we got to share with all the fans called ‘Hello Aoki.’ Happy 50th, Hello Kitty!”

Steve Aoki, Global DJ and avid Hello Kitty fan

Celebrations in North America

Additionally, the Japan Society of Northern California (JSNC), known for its commitment to promoting understanding and friendship between the U.S. and Japan, has presented Hello Kitty with the Cultural Ambassador Award, recognizing her as an international symbol of peace and friendship.

Founded in 1905, the Japan Society of Northern California works to advance U.S. – Japan collaboration and understanding in a global context. The Society offers an array of programs and networking opportunities for people and organizations in the Bay Area with a strong interest in Japan. It is the place to go for U.S. – Japan insights, opportunities, collaboration, and networking.

The Society offers unique programs that draw on the diversity of our region, its importance and an exemplar of innovation and economic growth, and our historic ties to Japan, across fields including business, technology, and the arts.


For her 50th anniversary, Hello Kitty will usher in a new age of friendship, and with it, new opportunities to spread kindness with impactful programming and partnerships that will make every day just a little bit better. To stay in the loop on all of the anniversary fun, follow @hellokitty on social media and youtube.

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