Giorgio Armani has made a decision to help his country amid the coronavirus outbreak. All of his factories are about to be turned into scrubs manufacturing facilities. On the Linkedin profile of the Giorgio Armani’s company, a post explains king Giorgio’s decision:
” The Armani Group announces that all of its Italian production plants have now switched to manufacturing single use medical overalls, to be used for the individual protection of healthcare workers engaged in the fight against the Coronavirus disease.
Following his initial donation to National Civil Protection Department and the Luigi Sacco, San Raffaele, Istituto dei Tumori hospitals in Milan and Istituto Spallanzani in Rome, in recent weeks Giorgio Armani has also contributed to hospitals in Bergamo, Piacenza and Versilia in the Tuscany region, for a total donation of 2 million euros.”
Reactions to the Armani’s initiative
So far this post has reached almost 11.000 likes and more than 350 comments on the platform and all the Armani’s follower seem to be extremely enthusiastic of this initiative. From “Thank you Mr. Armani” to “I am proud to be Italian”. This the tone of the overall reaction to the generosity of one of the symbol of Italian fashion and ambassador of the city of Milan.
The initiative follows the ones of other fashion brands which have decided to donate large sums of money to Italian hospitals and the civil protection. It is the case of Moncler who just recently donated 10 million euros for the construction of the temporary hospital facility to be built at the MiCo Milan Convention Centre.