Events during Milan Fashion Week are usually not open to the public. Fashion houses and designers tend to organize DJ Sets and parties where journalists, buyers, celebrities and influencers are the only ones with a golden ticket in their hands. But this year thanks to White, the fashion fair scheduled from the 22nd to the 25th of September in Milan everyone is gonna have the chance to dip their toes in the ocean of beauty.
Events during Milan Fashion Week: here’s what to do
If design has its Fuori Salone, from now on fashion will have its Dopo Salone. This is the big news of the new edition of White. As always in conjunction with the edition of MIlan Fashion Week, this year’s edition presents the White Village project which will allow the city to «experience fashion during Milan fashion week», announces the founder of White Massimiliano Bizzi, during the presentation conference at Palazzo Reale.
«We worked on the creation of an after-show, which gave a voice to the companies in the textile supply chain by focusing on topics such as artificial intelligence, technology, but also culture and, last but not least, the enhancement of Italian artisan excellence».
Massimiliano Bizzi, Founder of White
For this reason, the series of evening events that will unfold in the locations of the Tortona fashion district from 6.00 pm to 10.00 pm, mixing fashion, food, music and art, is the event of the Albini group, historic Bergamo textile company with a turnover of 180 million in 2022, led by CEO Fabio Tamburini.
The White Show 2023 edition
WHITE represents an international showcase on the global fashion scene dedicated to all-around ready-to-wear collections. It is one of the most relevant and dynamic events during Milan Fashion Weeks attracting numerous buyers, media and fashion industry professionals from around the world. Milano Fashion Weeks can boast of more than 92 billion euros revenue and 80 billion export value.WHITE finds its place within a strong ecosystem made of more than 12.ooo fashion companies and almost 90.000 fashion operators attending the Milano Fashion Weeks every year. ( as per The White Show official website)
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