Dior Carousel of Dreams at Saks is what the city of New York was waiting for. A new stunning Christmas initiative that will enhance the city’s attractiveness during this upcoming festive season
The partnership between Saks and Dior
Saks and Dior have partnered to launch an exceptional campaign titled Dior’s Carousel of Dreams at Saks, marking the first time Saks has collaborated with a luxury fashion house for its annual holiday initiative.
The campaign kicked off yesterday with the launch of an exclusive World of Dior digital pop-up on Saks.com, and the unveiling of Saks’ iconic holiday windows and ten-story-tall theatrical light show at the Saks Fifth Avenue New York flagship.
The unveiling event featured a special appearance by Academy Award-winning actress and Dior Ambassador Jennifer Lawrence and a performance by the world-renowned Martha Graham Dance Company, with dancers dressed in costumes designed by the Creative Director of women’s haute couture, ready-to-wear and accessories collections for Dior, Maria Grazia Chiuri.
“We are thrilled to bring our iconic holiday initiative to life in partnership with Dior and introduce the first-ever World of Dior shopping experience on Saks.com. This exciting collaboration is a testament to the power of the Saks Fifth Avenue brand and the strength of our partnerships with the world’s leading luxury fashion houses. For decades we have presented our holiday windows and light show as our gift to New York City, and this year we are honored to do so in partnership with Dior to further elevate the unique and inspiring experience we deliver to our customers. We look forward to welcoming our customers to the magical World of Dior across the Saks Fifth Avenue ecosystem this holiday season.”Marc Metrick, CEO of Saks
Dior’s Carousel of Dreams at Saks
Saks and Dior collaborated to transform the Saks Fifth Avenue New York flagship this holiday season with a spectacular installation and light show on the building’s historic, ten-story-tall facade. The iconic store will feature the most extensive holiday window display Saks has ever created in collaboration with a brand partner, on display now through January 5, 2024.
Dior’s Carousel of Dreams at Saks comes to life on the store’s legendary facade with the most ambitious installation in Saks Fifth Avenue history. The captivating installation draws inspiration from the Dior cruise 2024 collection and other distinctive Dior symbols featured in the Saks.com pop-up, with intricate botanical icons and a profusion of flowers surrounding a magnificent celestial tableau punctuated with Dior House codes such as the star, the clover and the signs of the Zodiac.
By day, the facade stands as an elaborate sculptural work of art, with detailed watercolor effects and three-dimensional metallic elements applied by master artisans from around the world.
By night, the facade is illuminated by a dazzling light show experience inspired by the beauty of creation, nature and the magical moments of winter. The light show features nearly 300,000 LED lights and a musical medley of songs that capture the same sense of organic beauty as the installation.
“It has been such a great honor to collaborate with the Martha Graham Dance Company for this special event at Saks. Through my work as a designer, I have cherished the creative dialogs I have had with dancers and choreographers. Martha Graham’s legacy, the way she redefined bodies in motion and especially those of women through clothes is truly an inspiration. I was thrilled to revisit it with my own point of view and interest in contemporary textile innovations and developments.”Maria Grazia Chiuri
This year, Saks’ holiday windows tell an enchanting story of Monsieur Dior‘s dream journey from Paris to Saks’ hometown of New York City, featuring quintessential scenes and iconic landmarks from both cities, along with playful elements inspired by the Dior’s Carousel of Dreams at Saks theme.
Parisian landmarks featured in the windows include the Eiffel Tower, the Arc de Triomphe, the Jardins du Luxembourg and Dior’s historic flagship on Avenue Montaigne. New York icons that make an appearance throughout the display include the Statue of Liberty, the Brooklyn Bridge, Rockefeller Center and the Saks Fifth Avenue New York flagship
*Photo credit for pictures throughout the post: BFA for Saks and Dior; Luis Guillén Photography; Paul Vu; Saks and Dior