Campari he iconic Italian aperitif, returns to the Screen Actors Guild Awards as the Official Spirits Sponsor. With a shared commitment to championing film and television pioneers who push boundaries to unlock great stories, Campari and the SAG Awards will toast to the artistry of acting and cinematic innovation on Sunday, Feb. 26 at the Awards Show.
Campari’s partnership with the SAG Awards
It is the latest example of the brand’s longstanding dedication to the world of cinema. Cinema is the perfect alchemy of passion and creativity. It creates unforgettable stories that inspire viewers. Much like cinema, Campari has a rich history full of storytelling, passion and innovation since its creation in 1860.
Using Campari Red Diaries as a short film medium to further strengthen the brand’s long-standing commitment to celebrating the arts, the brand has a legacy of collaborating with high caliber directors including Federico Fellini, Paolo Sorrentino and Matteo Garrone.
Campari also works with film festivals worldwide, such as Festival de Cannes, Venice International Film and the New York Film Festival, evolving brand ties to the industry.
“This year’s collaboration with the SAG Awards is extremely exciting for Campari, as the brand is showing up larger and more impactfully in the film industry than ever before in the U.S., and alongside a key player in the awards season circuit. This partnership allows Campari to continue its rich support of the creative community who are constantly pushing boundaries, and that’s something to which we can all raise a toast”Andrea Sengara, Campari’s Head of Marketing (US Market)
The Campari cocktail for the SAG Awards
The Official SAG Awards Cocktail draws inspiration from the classic Negroni Sbagliato. This three-ingredient cocktail has become a recent viral sensation, with a rich history dating back to 1972 at Bar Basso in Milano.
Guest at the event will then have the chance to taste the chilly flavor of the other iconic cocktail of the house: the Spritz.
For the original recipe of the Negroni Sbagliato and other Italian food tips check our Food & Restaurant section.
Always remember to drink responsibly!
*Cover picture: courtesy of Campari USA
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