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Brands at Pitti Uomo: B for Borsalino, Briglia 1949 and Brunello Cucinelli

Brands at Pitti Uomo come from the four corners of the world. Every year more than 800 different fashion houses and brands decided to show their new collections during the Florentine men fashion tradeshow. Here is the ones starting with a B that have already confirmed their participation to the industry’s leading men fashion showcase.

B for Borsalino

Founded back in 1857 the Borsalino hat factory is a signature name in the Italian (and global) fashion industry. It nowadays belong to a new group of investors who are re-launching this iconic brand that has made the history of elegance. A fame that has been for sure helped by the strong interest of Hollywood and its actors for the hat designed by Borsalino in the city of Alessandria in the Piedmont region.

Who does not remember Alain Delon and Jean Paul Belmondo in the movie titled “Borsalino” or Robert de Niro playing Al Capone in the Untouchables?

Alain Delon and Jean Paul Belmondo in the movie titled “Borsalino” (ANSA)
Robert De Niro in the movie “The Untouchables”

B for Briglia 1949

A relatively young brand born in the homeland of tailoring: Naples. Inspired by the sartorial lines typical of equestrian clothing, the brand takes its name from the italian word that means “bridle” while the number 1949 indicates the year of birth of Michele Carillo, the company’s founder.

From the sunny coastal views of Naples and its surroundings the brand has now conquered foreign markets like Northern Europe and Japan thanks to its ability to merge an excellent quality to a democratic pricing policy.

“Thanks to our expertise we have been able to make ourselves known and appreciated throughout Europe, including England, in Japan, where we record excellent results, in Korea and Canada. We are currently working to land in the United States, we are in negotiations with some showrooms and sales offices, starting from the spring/summer 2024 collection”

Michele Carillo to Pambianco News

Brands at Pitti Uomo: Brunello Cucinelli

Dubbed by The New Yorker as the “King of Solomeo” (the medieval town in central Italy where the company is headquartered) Brunello Cucinelli is one of the most distinguished entrepreneur in the global fashion system.

Brunello Cucinelli has founded his company back in 1978 and nowadays sells his signature cashmere clothes in more than 120 single-brand stores around the world generating a total turnover of 600 million euros.

If the undisputed quality of the company’s products is what contributed the most to the brand’s reputation, there is also a second aspect of Cucinelli’s entrepreneurial style that has made Brunello Cucinelli such a sought-after brand.

He has strongly contributed to the world of art through the Cucinelli Foundation but at the basis of the company’s success there is certainly its organizational culture. Cucinelli is known to care about employees wellbeing and has put into practice some policies that have then been replicated by other businesses in other industries.

An approach that had Brunello Cucinelli’s work acknowledged by the fashion industry’s leader.

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