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Alfa Romeo celebrates its 100th anniversary throughout 2023

Throughout 2023, Alfa Romeo is celebrating 100 years of Quadrifoglio and 60 years of Autodelta, two milestones in its history of noble Italian sportiness since 1910

Alfa Romeo: 100th anniversary with new logo

Alfa Romeo has announced the official start of celebrations for the 100th anniversary of the legendary Quadrifoglio brand and the 60th anniversary of Autodelta with new logos that will serve as symbols of performance excellence for the premium Italian brand. These two historic milestones are an expression of noble Italian sportiness dating back to 1910, which continues to trigger strong emotions and great pride among Alfa Romeo fans.

Alfa Romeo Begins Celebrating the 100th Anniversary of Quadrifoglio by Revealing New Logo

The two new logos will accompany the clubs’ and the brand’s events, as well as the various communication activities and novelties that will follow throughout 2023. Created by Alfa Romeo’s Centro Stile, the two new logos reinterpret the design from a modern perspective, projecting them into the future of the brand, which aims to reinvent sportiness in the 21st century. In particular, the centenary of Quadrifoglio has the sturdiness and elegance of the historic logo while evolving only its color point. A contemporary chromatic touch recalls the glorious past of legendary Alfa Romeo cars.

Alfa Romeo: a Milanese icon

Born in 1910 in Milan, Italy, Alfa Romeo has designed and crafted some of the most stylish and sporty cars in automotive history. That tradition lives on today as Alfa Romeo continues to take a unique and innovative approach to automobiles.

The Alfa Romeo Stelvio sets a benchmark in performance, style and technology in an SUV. The award-winning Alfa Romeo Giulia delivers race-inspired performance, advanced technologies and an exhilarating driving experience to the premium midsize sedan segment. In early 2023, Alfa Romeo will offer its first compact SUV with the all-new Tonale.

The globally available Tonale is part of a radical evolution taking place at Alfa Romeo, which looks ahead to a new era of electrification and connectivity. Alfa Romeo is part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis

*Cover Picture by Michal Matlon as available on

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