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Converse All Star: ode to a myth

The Converse All Star are probably the most popular sneakers of all time. The origin of these iconic shoes dates back to the beginning of the 20th Century. It was in 1908 that the Converse Rubber Company started its production. It was mostly focused in the seasonal production of rubber…

Haitao: the chinese online shopping experience

Haitao: the Chinese online shopping experience Haitao means overseas in Chinese and today this term identifies a movement of mainly young Chinese consumers, who buy their products online from Western companies…overseas. The Chinese millennials, especially those belonging to the so-called middle-class, are the heirs of the economic boom that has…