The Milanese people call it “Montenapo” but the proper name of the Milan’s Fashion District is Via Montenapoleone.
Squeezed by the 19th century downtown’s buildings, the district actually takes five different streets: Via MonteNapoleone, Sant’Andrea, Verri, Santo Spirito and via della Spiga.
The most important brands of Italian and international fashion industry have their flagship stores here and those which do not are trying to get at least a window to showcase their items. Shoes and fur coats, bags and gowns are the inhabitants of this enchanted little world. They stare at the people walking by the windows enticing them as the mermaids used to do with the pirates. And the spell seems to be perfectly working. According to the Montenapoleone Association the district’s annual turnover is around three billions euros, the 12% of the city’s annual GDP. The 30% of the money spent in the fashion district comes from foreign wallets with Russians and Chinese being the big spenders. This money flow made the Via Montenapoleone the fourth street in the world in terms of turnover per square meter. The acknowledgment of the importance of this Milan’s area brought to new ideas and projects that have been recently implemented. One of this new concepts is the VIP Lounge. Settled at number 23 of “Montenapo” it has been furnished by the most prestigious names of the Italian design tradition and thanks to a dedicated city desk it offers to its guests information and services to enhance the Milan’s experience. The Milan’s fashion district is setting new standards in the luxury world proving its worldwide known reputation once again.
You want to go there just catch the red line of the underground services and get off at San Babila station, or the yellow line and get off at Montenapoleone station.
Enjoy your shopping!