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Fashion brands on Instagram: a year later!

Fashion brands on Instagram.

Back in November 2016 we have checked how many times the hashtags of the most popular fashion brands were used on Instagram.

We have just checked once again how the Italian fashion brands are now doing on this social network and there have been a few surprises. In just a year some of the most important fashion brands have lost a position in our chart. Others have hugely increased their exposure in terms of a percentage. It is the case of a brand like Pucci which hastag has registered a 129% increase or Dsquared that has more than doubled the number of people who used its hashtag.

Marni, Bottega Veneta and Versace have gained a positon while Dolce & Gabbana, Missoni and Moncler have fallen a step down in our chart.

The top of the chart of the most popular fashion brands on Instagram has not changed compared to this same period of a year ago, but the first one of these fashion brand registers a 21% increase. Wanna know who it is? Just check the list here below!

Brand Position 2016 Users 2016 Position 2017 Users 2017 Status Percentage change
Zegna 20 80.244 20 110.048 37%
Trussardi 19 90.136 19 154.741 72%
Blumarine 18 116.618 18 166.439 43%
Pucci 17 121.951 17 279.102 129%
Marni 16 238.042 15 355.982 50%
Missoni 15 270.361 16 349.892 29%
Cavalli 14 384.979 14 479.269 24%
Dsquared 13 687.899 12 1.093.927 59%
Moncler 12 721.467 13 1.018.995 41%
Bottega Veneta 11 983.108 10 1.214.865 24%
Dolce & Gabbana 10 5.898.735 11 7.183.259 22%
Armani 9 6.303.064 9 7.422.163 18%
Tods 8 8.531.328 8 8.698.226 2%
Ferragamo 7 11.239.334 7 11.527.248 3%
Versace 6 13.601.559 5 15.027.555 10%
Miu Miu 5 14.077.369 6 15.010.697 7%
Valentino 4 23.227.308 4 25.067.461 8%
Fendi 3 25.994.293 3 28.091.458 8%
Prada 2 32.955.158 2 35.796.280 9%
Gucci 1 33.291.359 1 40.377.330 21%

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