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Posts published in “Design & Architecture”

Porta Nuova: Milan’s silicon valley.

Porta Nuova is the up-and-coming district of Milan. The renovation of this area of the city started back in 2005 and at that time was the largest construction yard of Europe. This two billions renovation project saw the participation of twenty architects who worked to re-design the Varesine area with the help of more than two thousands workers. Nowadays the Porta Nuova district features some astonishing buildings like the Bosco Verticale , which was elected best skyscraper of the world by the Council on Tall Buildings and Urban Habitat in 2015 and the Cesar Pelli Tower which now hosts the Unicredit’s headquarter.…

Palazzo INA: fifties architecture in Milan

Palazzo Ina is a massive building along corso Sempione one the largest streets of the city. It was built between 1953 and 1958 by the Istituto Nazionale delle Assicurazioni (INA – National Institute of Insurances). Palazzo INA is a 19 storey building for a total hight of 64 meters. It was supposed to be both a residental and commercial building when it was designed by architect Piero Bottoni. In the initial project the tenth floor of the Palazzo INA was supposed to be a sort of recreational space with a winter garden and a playroom for kids, but the investors…

Twin buildings in Milan and Brooklyn

Casa 770 is a particular building in Milan. What’s the story behind this maisonette? It all starts in 1940 when Rabbi Yosef Yitzchok Schneersohn moved to America because of the beginning of the nazi persecution against the Jewish people. His community purchased for him a three-storey building  at  770 of Eastern Parkway in Brooklyn. The Rabbi, the most prominent figure of the lubavitcher community, lived there for ten years and died in 1950. The residence in Brooklyn then became a place of worhship and the Rabbi’s son-in-law, Menachem Mendel Schneerson, decided to duplicate that same building all over the world. The city of Milan…

The Tempio della Vittoria, a monument for the Milanese people

The Tempio della Vittoria is a monument dedicated to the Milanese who died during the first world war and its construction begun in 1927 on a project by architect Giovanni Muzio with the cooperation of the famous designer and architect Gio Ponti. Where is it? The area chosen for the erection of this memorial monument is particularly meaningful. It was the cemeterium ad martyres (the cemetery of the martyrs) to ideally link the stories of the christian martyrs to the victims of the war. It was partially destroyed during the second world war by the allied bombing and its reconstruction…

Palazzo Cova, the other castle of Milan

The castello is actually a palazzo and was built between 1910 and 1915 on a project by architect Adolfo Coppedè. It is an astonishing example of the so-called gothic revival architecture which spread around Europe during the late 18th century, in contrast with the neo-classical style. The castello features a tower with a crenellated parapet at its top, typical of the medieval architecture. Built with red bricks and white stones it develops on five storeys and the first floor features a loggia which further enlarges the massive shape of this building. You can see it at: Via Carducci, Milan Underground…

The best skyscraper of the world is in Milan

It’s official! The best skyscraper of the world is in Milan. The Council on Tall Buildings and Urban Habitat  in Chicago has elected the “Bosco Verticale(vertical wood/forest)” as the most beautiful skyscraper built in 2015. The building was designed by Milanese architect Stefano Boeri who has recently declared through twitter “I am happy for Milan, I am happy for Italy, I am happy for our architecture”.  The Bosco Verticale is actually composed by two different buildings of 111 and 78 meters. The two massive residential skyscrapers feature almost a thousand trees and plants spread throughout their entire height. The construction…

Apple Store to open soon in Milan

It seems that the endless story of the Apple store in Milan has finally come to an end. The decision has been taken. The capital of fashion will have its own Apple store.  It was a few years ago when the management of the Cupertino’s most iconic brand came to the city looking for a space where to build the store. The final choice was the Galleria, the most elegant shopping mall in downtown Milan. The municipality then evicted a McDonald’srestaurant which was at that time renting the space that Apple was willing to acquire. But Prada came and put…

And now Milan has its “Hollywood” sign

It is an American landmark, standing right there on the top of Mount Hill since 1923 when a real estate entrepreneur put it there to advertise the construction of a new residential district. It is the Hollywood sign. Since then its popularity has grown to become an American icon. Thousands of tourists go there to see what they saw in the movies and to experience the most what the Santa Monica Mountains have to offer.  Throughout the years it became the symbol of the movie industry that vibes in Hollywood, a fast paced environment where dreams come true. The city…