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Posts published in “Business”

Barack Obama in Milan

Barack Obama, the former president of the United States will be visiting Milan on the 9th of May 2017 when he will be the keynote speaker of the Global Food Innovation Summit. The event will take place in the Fiera Milano facilities from the 8th to the 11th of May and deals with food topics: from nutrition to new technologies, from climate changes to food security. The visit of Barack Obama will also be the opportunity for the former White House’s tenant to officially receive the keys to the city by the mayor of Milan Mr. Giuseppe Sala. The mayor had the…

Why NOT to buy Instagram followers

Every now and then we read in the papers how rich some web celebrities have become thanks to their Istagram or youtube accounts. Some guy posts a video on the Google’s videosharing platform and all of a sudden becomes a celebrity. A young and good-looking girl gets thousands of comments to a picture of her in a bikini. This is when companies start to get interested in you and your precious profile. These followers are a potential client base for them and the only way to get to those people is to use those accounts. This is the reason why the…

Porta Nuova: Milan’s silicon valley.

Porta Nuova is the up-and-coming district of Milan. The renovation of this area of the city started back in 2005 and at that time was the largest construction yard of Europe. This two billions renovation project saw the participation of twenty architects who worked to re-design the Varesine area with the help of more than two thousands workers. Nowadays the Porta Nuova district features some astonishing buildings like the Bosco Verticale , which was elected best skyscraper of the world by the Council on Tall Buildings and Urban Habitat in 2015 and the Cesar Pelli Tower which now hosts the Unicredit’s headquarter.…

Black & Gold: why these two colors matter so much in Milan

Black & gold are the two colors that are universally cosidered as synonims of luxury and elegance. This is probably the reason why these two colors have been chosen to appear on the signs above each and every store in the Galleria Vittorio Emanuele II in the heart of Milan. The Galleria is one of the oldest shopping mall in the world. Its construction dates back to 1865 when the King of Italy Vittorio Emanuele II officially laid the foundation stone and to the King is dedicated as stated above the main entrance on the Duomo side. It soon became the…

One block down: where to buy sneakers in Milan

One Block Down is the store where you want to go when looking for the perfect pair of shoes. Since 2009 the company that owns and manages the One Block Down stores has become a landmark of the city and a major shopping destination. The first store was opened in the elegant Corso XXII Marzo, just a few steps from the Milan‘s court and was immediately acknowledged as the place to go when looking for sneakers. The success of the venture of the four founders depends mostly on their expertise and above all on the choices they made in terms of brand’s selection.…

February. What’s on in Milan?

February is going to be a busy month in the city of Milan. Plenty of events are about to take over the major events venues and the city itself. Check the calendar of events in the capital of fashion and design! From the 28th of January to the 5th of February MAM – Art and Antiques From the 3rd to the 5th  Milan Tatoo Convention From the 4th to the 12th  Festival dell’Oriente 5th of February Celebration of the Chinese New Year From the 9th ot the 12th  Affordable Art Fair From the 12th to the 15th  MiCam – Where…

Vogue Italia: Emanuele Farneti to replace Franca Sozzani.

Vogue Italia has recently lost its Editor-in-Chief Franca Sozzani who passed away in December 2016 after a long illness.  Ms Sozzani during her thirty years as director  of the most notable fashion magazine has made Vogue Italia a mile stone in the fashion industry. The whole fashion system was wondering who would have been the right replacement for such a talented and creative director and the answer met the people’s expectations: Emanuele Farneti is the new mastermind behind Vogue Italia. Mr Farneti was born in Rome in 1974 and has started his career in local networks. In 1999 joined Conde Nast Italia…

The retailers struggles and the digital shoppers behaviour.

Macy’s, the US department stores chain, has recently announced that it is about to close 68 stores nationwide. This operation will cause the sudden unemployment of more than 10.000 people on the US territory. The disappointing Christmas sales led the management of the company, which also owns Bloomingdale’s, to move forward with what was already announced in August 2016. Compared to the 2015 November and December sales the company has lost a 2.1 percent  in the established stores. The corporate restructuring aims at preventing further  losses and follows the steps of other major retailers that are now facing the changing…

Tiffany in Milan: the new store

Tiffany in Milan has been the place where the Milanese people go buying engagement rings for a long time. Its first store in the city is the one in the heart of the fashion district: via della Spiga. The shop windows enchant those passing by with sparkling jewelry and gems designed by artist like Elsa Peretti, the Italian model turned into jewelry designer. The US based company is a worldwide phenomenon and owes its success  also to the cinema industry.”Breakfast at Tiffany’s” with Audrey Hepburn and George Peppard is a milestone of the silver screen. Its indisputable reputation brought the brand…

Is Abercrombie & Fitch leaving Milan?

Abercrombie & Fitch‘s future is not looking bright. It is no secret that the US brand has faced some important struggles in the recent past. In December 2014 the CEO Michael Jeffries has left his office after 22 years in the role. He had personally created the concept behind the commercial strategy of the company. Young and good-looking boys and girls were the ambassadors of the brand that has conquered the teenagers’ affection worldwide. But while this sexy attitude has not changed throughout the years the buyers have changed a lot. Those who were born with a smartphone in their hands do…